More Than Seven Days” and events occurring within a time span of one week should be entered in “4B. Events that took place for longer than a one-week period should be entered Includes virtual or in-person programs or events, such as commemorations, observances, conferences, openings, yearlong anniversaries, celebrations or other special activities. Associations/Government/Nonprofit Organizations Associations/Government/Nonprofit OrganizationsĤBA. Includes programs undertaken to deal with an unplanned event that required an immediate response.ĤAA. Programs that effectively demonstrate a strategic program that includes creating and distributing valuable content to attract, acquire, and engage target audience(s).

“Community” in this category refers to a specific geographic location or locations.ĢA. In communities in which the sponsoring organization has an interest, need or opportunity. Includes programs that aim to improve relations with, or seek to win the support or cooperation of, people or organizations

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